Hi! My name is Isabella — I'm a content producer who went from being the creator to the creative. Instead of making content just for myself, I wanted to help others get their message to the right audiences through social media.

I grew (@ur.gurl.b) to over 500k followers with authentic and relatable videos, while working with brands and building an engaged community. After stepping away from personal content, I reconnected with my love for storytelling through sports. I enjoy capturing players' personalities and giving fans a side of the team they rarely get to see.

Since then, I’ve produced short-form content at the NCAA Division I level and in the NFL—covering game days, behind-the-scenes moments, and content across TikTok, Reels, and YouTube Shorts.

My goal is to create content that strengthens the connection between teams and their fans by capturing players’ personalities and sharing stories that make people feel more invested.
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